Meantime, “The Joe Rogan Experience” has 190 million downloads a month. Condé Nast, GQ’s publisher, has laid off some 100 employees since the pandemic began. While GQ puts Pharrell gowned in a yellow sleeping bag on the cover of its “ new masculinity” issue (introduced by the editor explaining that the men’s magazine “isn’t really trying to be exclusively for or about men at all”), Joe Rogan swings kettlebells and bow-hunts elk. His success was made possible, at least in part, by legacy media’s blind spots. The timing of Rogan’s rise and the Old Guard’s disintegration is not coincidental. Every day it seems another blue check mark with a degree from the right college hangs up her pixelated-shingle, while the rest of us avert our eyes, hoping we won’t be next. Rogan’s deal comes while the mainstream press founders the pandemic has cut the legs out from under many publications. His fans are everywhere - I’ve met them working behind the register and wearing loafers at hedge funds. Imagine if I had told you, a dozen years ago, that the former host of “The Fear Factor,” an MMA color commentator who loves cool cars and shooting guns and working out, a guy with a raw interview show featuring comedians, athletes and intellectuals, was more influential than the entire slate of hosts on CNN. But I still find the extent of his popularity mind-boggling. Rogan is a friend of mine, and I’ve been on his show. Money is not the only reason this deal matters. But Spotify reportedly paid almost double for Bill Simmons’s podcasting company, the Ringer, earlier this year.
The musician and critic Ted Gioia pointed out on Twitter that “a musician would need to generate 23 billion streams on Spotify to earn what they’re paying Joe Rogan for his podcast rights.” News of Tuesday’s deal, which gave Spotify exclusive rights to “The Joe Rogan Experience,” sent the company’s stock soaring: It added $1.7 billion to its market cap in 23 minutes. “Especially right now, when people can’t work.” “It feels gross,” he told me Thursday night. Seems fake.”Īccording to The Wall Street Journal, the deal could amount to more than $100 million, a number that Rogan doesn’t want to discuss. When I saw the news that the king of all podcasting, Joe Rogan, had inked a deal with Spotify for his widely popular show I texted to congratulate him on getting crazy rich.
0 kommentar(er)
